Welcome to the second issue of Kaxxi News!

During this last month we have seen a number of improvements on Kaxxi!, the most important of which are the Big Ads and the Customer Area. Big Ads give our customers the facility to upload a large image (up to 200x200 pixels in size), that appears when the viewer moves his or her mouse cursor over the ad. The Customer Area allows customers to login to a special section of the website to manage their details, tagline and the images of their ads. This means that when one purchases space on kaxxi.com.mt, one is free to use that space in any way one wishes for the whole period, such as changing from one ad to another as time goes by. More information about these features is found later on in this newsletter.

Big Ads also mean that one does not need a website to publish an advert! Having up to 200x200 pixels in space, one can put contact details on the big image. Of course, having a website always helps that little bit more. Some of our customers are already making use of this feature. Check out the website!

We are also working on publishing a press release on a local newspaper. We will keep you posted on this as we go along. We have already approached The Sunday Times in fact, which had problems with accepting the originality of our eye-catching ads. We will be approaching other, less conservative newspapers in the coming days.

Sinclair Calleja
Ten Cents Marketing Ltd, Director

New stickers!

As we have promised, we will be publishing photos of your Kaxxi stickers with every issue of the newsletter! This month's new stickers are the following. Some of you have also taken the initiative to add your own variation to the sticker! A big Thank You to the senders!

We still have some stickers in stock. Put a Kaxxi sticker on your car and join the increasing team of customers who are proud to have their website link on Kaxxi! Send an e-mail to stickers@kaxxi.com.mt to reserve your sticker!

New Cool Features on Kaxxi!

A Customer Area!
Customers can now manage their space online by logging into our Customer Area! This allows customers to update their ad image, the ad tagline and their contact details! A password is required (also changeable from the Customer Area), which we will be sending out to our customers very soon. New customers will get their password as soon as their ad is activated!
BIIIIG Ads!
Customers can now have bigger versions of their ads that show up when the user moves his mouse over their space! Check it out to see what we mean!
Website-less Ads!
Don`t have a website to brag about? No problem! Use the Big Ad feature, and let Kaxxi do all the bragging! When a user clicks on a Website-less Ad, a popup window will show the large image, on which you can put more information.
Improved Zoom!
The new zoom feature is smoother and more pleasant to use. Go ahead and check it out!

Please note that the hit count per ad has been removed from public view. Customers can view their ad's hit count by logging into the Customer Area. The Top 10 Sites are of course still available here. Big Ads are limited to 200x200 pixel and cannot be larger than 250 kBytes. Larger Ads will be resized proportionally and automatically.

Thanks for the great suggestions guys and gals!

Press release

On Sunday, 3rd September we published a Kaxxi.com.mt Advert on The Malta Independent on Sunday, as shown below. A Press Release should be published next Sunday on the same paper.

Ad1

Here is the text of the press release.

The Million Dollar Homepage Fever Hits Malta

The Million Dollar Marketing idea hits the Maltese shores with www.kaxxi.com.mt, a website introduced by the local firm Ten Cents Marketing Ltd. The website sells pixels to its customers, for advertisement purposes, with the price going at 10c per pixel for a period of 3 years. A pixel is the smallest dot you can have on a computer screen. Since a single dot is not much use, the minimum area one can reserve is a 10x10 pixel region, which kaxxi.com.mt refers to as kaxxa with a twist of humour. Customers reserving kaxxi on kaxxi.com.mt can include a tag-line and a bigger image that pop up when surfers move there cursor over the advert. With a single click of a button, surfers are taken to the advertiser’s website, hence increasing their hit count.

What makes kaxxi.com.mt unique is that it accepts reservations just from local registered firms, organisations and individuals. All the adverts on kaxxi.com.mt are related to Maltese entities, making it easier for Maltese people to locate any services they desire. The website is available in both Maltese and English.

It doesn’t stop there! Ten Cents Marketing Ltd commits itself to donate 10% of its total revenues to charitable institutions, in particular, Id-Dar tal-Providenza, and urges other companies to adopt similar (maybe not so radical) policies. A chunk of the funds are reserved for marketing the website itself, both locally and internationally. The company’s vision is to adopt a terminus of Maltese-owned websites. What if, for instance, one forgets the URL of a website? A quick visit kaxxi.com.mt followed by a click on the website’s logo will take the customer there in no time. At a price of Lm10 for a single kaxxa for 3 whole years, kaxxi.com.mt is the ultimate online marketing deal, and will ensure that a client’s website gets the hits it deserves. With the availability of the big, hover-over images, one does not even need to have a website to put up an advert!

Customers enrolling before the end of August will receive a 90 day trial period completely free of charge, with no payment obligations. All customers will receive a password that will enable them to manage their kaxxi during the period of ownership. Kaxxi.com.mt’s existing clientele can be seen online. Quoting the Kaxxi slogan, Int għandek kaxxa?

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